WHY the name?
In short, one must start where they are and know at a micro level what they have around them. This could be in a suburb, town, or the city they are in. Also, one does not need a big adventure to create lasting memories. A Micro-Adventure will be as much fun and create lasting memories without breaking a huge sweat (or the bank).
To raise the flag of Johannesburg high and help break the stigma attached to our lovely city. We will do this by inspiring people to live life without limits, to help them discover the ‘gems’ around Johannesburg and to offer them the most unforgettable experiences in a cost-effective way.